The "Anti-Social" CEO: Why FAMILIAS LUXURY APPAREL is Drawing a Line in the Sand
There’s a common misconception in the digital age: if you have a blue light shining in your face, you owe the world a piece of your soul. As the founder of FAMILIAS LUXURY APPAREL, I’ve spent countless hours navigating the labyrinth of likes, shares, and comments. But lately, the "social" part of social media has felt less like a bridge and more like a weight. If I’m being honest? I’m burned out. I love my brand. I love the craftsmanship of our footwear. But I’ve realized that to protect my mental health and the integrity of my business, I have to change how I show up online.The Pittsburgh Paradox: Friends, Family, and "Weird Vibes" Living and building a luxury brand in my hometown of Pittsburgh comes with a unique set of challenges. When I start a new channel, the first people to hit "Follow" are often those who know me personally—friends, family, and acquaintances from around the way.I appreciate the support, but here’s the cold truth: they...